You will not be successful if people don't know about your
services, understand how you differ from your others, or desire to purchase from you
rather than your competitors. With a sound marketing strategy you can gain a substantial
increase in market share.Marketing is both an art and a science. Having successfully
helped dozens of client organizations to achieve a distinctive differentiation in the
marketplace, ORGMETRICS knows
how to offer the best of both.
Strategic Marketing Services include:
Market Research
Using primary and secondary marketing research methods, we can identify your target
audience(s), and develop methodologies for understanding their needs. These methods
include: company analysis, competitive analysis, and customer analysis.
We can also measure how your customers/clients view your quality of service. For
service organizations, quality is measured by the difference between expected and
perceived service. Understanding how these two differ will identify a clear path for
quality improvement.
Marketing Planning
Developing a marketing plan provides your entire organization with a compass to find
its way through the competitive marketplace to its targeted audience(s).
The planning process might include:
All consultations are customized to meet the specific needs of your organization.
Marketing Implementation
You must take the action(s) necessary to implement your plan, monitor its effects, and
adjust the plan for optimal results. We will be with you all the way. Marketing, to work,
must be dynamic. Our approach allows for flexibility and sensitivity to changing market
conditions.
For more information:
ORGMETRICS
291 McLeod St, Livermore, CA 94550
Tel: (925) 449-8300
FAX: (925) 449-0945
Internet:
Orgmetrics@orgmet.com
